Marketing Your Book: It’s All About Your Target Audience
Jun 05
Getting a handle on your book’s target market can be a challenge. Who specifically were you writing for, as you wrote the book? Who is your book’s message going to connect with? Will your book solve problems for someone? Have you zeroed in on your ideal readers’ demographics, lifestyle, worldview? Here are a few tips for considering these questions.
Let’s say you’re a woman author and memoir is your category. Of course, memoir as a category by itself is too broad. So what is the particular life experience you were compelled to write about? Maybe you navigated the quirky politics of a southern California town, contributing to preservation of magnificent land and natural resources? ? Or, yours is the story of an Israeli war widow whose unimaginably brutal wartime experiences resulted in positive transformative life changes?
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